Weeks 1–2: sharpen the bet

We interview users, map the riskiest assumptions and cut scope ruthlessly. The goal is a single, valuable workflow that can be validated with real customers by launch.

Weeks 3–9: build in public

Weekly releases to a staging environment keep founders close to the product. Short feedback loops expose misunderstandings while they are still cheap to fix.

Weeks 10–12: launch and learn

We harden infrastructure, instrument analytics and onboard the first cohort. By week twelve you have usage data, not guesses.