Since 2014 we have partnered with ambitious teams to design, build and grow digital products that people genuinely love to use.
Too many digital products are slow, confusing or forgettable. We believe the gap between ordinary and exceptional is made of small decisions, taken by people who care. So we stay deliberately small, senior and close to our clients.
Today, 60+ designers, engineers and strategists across five hubs work as one team, bringing the same craft to a two-week landing page and a two-year platform rebuild.
We sweat the details others skip — and still ship on time.
Plain language, honest estimates and no surprises.
We measure ourselves by the results our clients achieve.
We experiment, learn in public and share what we find.
2014
Two founders, one client and an obsession with craft.
2017
Opened our Toronto studio and launched our product engineering practice.
2020
Grew to 60 people across four continents without losing our culture.
2023
Dedicated agents, evaluation and retrieval engineering for enterprise teams.
2026
Five hubs, 40 countries served and a 98% client satisfaction score.
Senior specialists who love their craft — and each other.
Chief Executive Officer & Co-founder
Amelia spent twelve years leading product at high-growth software companies before founding UDEV CO. She believes great digital products are built where rigorous engineering meets uncompromising taste.
San Francisco
Chief Technology Officer & Co-founder
A former principal engineer at a global payments company, Rohan architects the systems behind our most demanding projects and champions our open-source contributions.
Toronto
Head of Design
Sofia leads our design practice with a background in industrial design and interaction. Her work has been recognized by Awwwards, Red Dot and the Webby Awards.
London
VP of Engineering
Marcus builds the engineering culture that lets us ship fast without breaking things. He previously scaled a platform team from 6 to 90 engineers.
London
Principal AI Engineer
Priya designs our agent and automation systems, with a PhD in machine learning and a passion for making AI evaluable, observable and safe.
Singapore
Staff Frontend Engineer
Daniel is our resident React and Next.js specialist. He obsesses over performance budgets and loves turning intricate motion designs into 60fps reality.
Toronto
Senior Full-Stack Engineer
Layla leads our Middle East delivery, specializing in fintech and ecommerce platforms. She is a frequent speaker at regional developer conferences.
Dubai
Senior Mobile Engineer
Theo has shipped more than thirty apps across iOS and Android and cares deeply about the feel of every gesture and transition.
San Francisco
Senior Product Designer
Isabella translates complex workflows into clear, elegant interfaces. Her research-first approach has lifted conversion for clients across fintech and health.
London
Director of Growth Marketing
Jordan leads our SEO and demand-generation practice, helping clients earn durable organic growth in both traditional and AI-powered search.
San Francisco
Content & Brand Strategist
Chen Wei shapes narrative for brands entering new markets. A former journalist, she believes clarity is the highest form of design.
Singapore
Head of Client Support
Hannah ensures every client feels looked after long after launch. Her team maintains a 98% satisfaction score and a median response time under 20 minutes.
Toronto
Ready when you are
Tell us about your idea. We’ll reply within one business day with a clear plan, honest timeline and a fixed-scope proposal.