Growth
Most apps lose 75% of users within a week. The onboarding, notification and performance tactics that change that curve.
Theo Nakamura
7 min read
Defer sign-up walls and permission prompts until users have felt the product’s core benefit. Early success is the best retention strategy.
Relevant, timely and controllable messages bring users back; noisy ones get the app deleted. Let people choose what matters to them.
Slow launches and janky scrolling erode trust. We profile on real mid-range devices rather than flagship phones.
Generative engines cite sources differently. Here is how to earn visibility in both classic results and AI answers.
Jordan Ellis
Forty-two checks across crawlability, performance, structured data and internationalization that prevent costly post-launch surprises.
Jordan Ellis
Clarity, specificity and proof: a repeatable framework for headlines and pages that earn action.
Chen Wei Lim
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